THE CAMPAIGN
A BETTER PLANET, A BETTER WORLD
A BETTER PLANET, A BETTER WORLD is an art project and campaign dedicated to creating awareness to PROTECT NATURE, the environment, and INDIGENOUS CULTURES through the POWER OF THE ARTS. It combines photography, poetry, literature, TECHNOLOGY, AI, and the new frontier of the future as sources of INNOVATION present new ways to find SOLUTIONS.
A BETTER PLANET, A BETTER WORLD focuses on the POWER OF THE ARTS to PROMOTE PEACE.
A BETTER PLANET, A BETTER WORLD also focuses on EDUCATION and SOCIAL INCLUSION, with the purpose to NOT LEAVE ANYBODY BEHIND.
Exhibitions, digitally and in person, in museums, art galleries, foundations, institutions, VR experiences as well as AI immersive experiences and events aim to inspire action to save the environment, protect nature and animals, and advocate the respect and preservation of indigenous cultures who have acted as guardians of Mother Earth since ancient times.
THE INSPIRATION
Alessandra was inspired to create A BETTER PLANET, A BETTER WORLD, while she was writing the book SOS Planet Earth: Voices for a Better World.
Her vision became even clearer when she traveled to Lapland, Finland, in the middle of the pandemic in 2020 to chase the northern lights and seek a better life in nature. While she couldn’t capture the magical dance of those lights on camera, she discovered the breathtaking beauty and the unpredictable spirit of nature, its healing, and regenerative power. Alessandra had already experienced this after numerous trips and periods of residence, often for months, in some of the wildest and most remote areas on the planet, among them Australia and French Polynesia.
Lapland possessed the same spell to surprise and conquer the soul, and during the anxiety caused by the global pandemic, it looked like a paradise on another Earth. This was due to the warmth of the Finnish people, some of the happiest in the world — as Finland has been ranked as one of the happiest countries in the world to live for years — their animals such as the reindeer, and secrets discovered from the local indigenous people, the Sami. Their traditions and folklore are strongly connected to their respect for nature. Alessandra was also quite impressed by the determination of the Finnish high-tech scene, which is very similar to that of San Francisco and Silicon Valley, to find sustainable solutions for a better world.
